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We are an international fitness education company that is passionate about creating and delivering unique, whole-body integrated training programs and workshops for fitness professionals. 

We focus on energizing, repairing and strengthening the body, using conscious movement patterns. We bring fresh and positive energy to all of our programs. Our educational workshops help trainers to help their clients achieve specific fitness goals and overall long-term good health. 

We hope to inspire others to share our passion and train with purpose. 



I have trained people for over 18 years and noticed that many are misinformed about what they're actually trying to achieve in their training sessions. I realized that I could create a series of programs that intelligently combines those concepts that I feel are the most important for a workout. Programs that are based on science, use timings effectively to benefit both clients and instructors and have options for everyone regardless of age or fitness level.

Esteban is from Colombia and has over 18 years experience in the international fitness industry. He was most recently Managing Director for Oomph! Fitness in Singapore, having previously taught at California Fitness (Ho Chi Minh City, Vietnam) and Pure Fitness (Singapore). 


Esteban was an Education Leader for TRAINFITNESS in South America and is a certified instructor for Kettlebells, TRX and Pilates. He is a former Les Mills national presenter and trainer of trainers for BODYATTACK™. He is also a licensed instructor for BODYPUMP™ , RPM™ , GRIT™ , CX WORX™ , BODYSTEP™ and BODYBALANCE™/BODYFLOW™.



A commitment to positive change. We create fitness programs that will help change people’s lives in an important and definitive way.


An integrated approach. We offer personal trainers a comprehensive selection of educational courses in all aspects of fitness.


Strong partnerships. We believe that personal trainers are an integral part of the lives of their clients, and seek to mirror that relationship with our own Coaches.


Fitness starts in your head. We believe in the commitment to learning. We never stop educating ourselves and share this passion for knowledge with our Coaches.


Positive motivation. We train our Coaches to coach, not shout instructions, by using motivational language and positivity.

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